1. Who We Are
DeranáVitenge ("we", "us", "our") is a handcrafted textile brand based in Siaya, Kenya. We operate the website at deranavitenge.com and related services. We are the data controller for personal information collected through this website.
Contact: hello@deranavitenge.com · Siaya Town, Siaya County, Kenya
2. Data We Collect
We collect personal data in the following ways:
- Account registration: name, email address, phone number, delivery address, and password (stored as a secure hash).
- Orders: name, email, phone, delivery address, order contents, payment method, and order status.
- Contact form: name, email, phone, subject, and your message.
- Newsletter: email address and optional first name.
- Design Studio: design prompts, uploaded images, and AI-generated design images you choose to save.
- Automatically: IP address, browser type, pages visited, time on site, and referring URL via server logs. We do not use third-party analytics trackers.
3. How We Use It
We use your personal data to:
- Process and fulfil your orders, including dispatch notifications and delivery updates.
- Manage your account and wishlist.
- Respond to contact form enquiries and customer service requests.
- Send the newsletter you subscribed to (you can unsubscribe at any time).
- Improve our website and product range based on anonymised usage data.
- Comply with our legal obligations under Kenyan law.
We do not use your data for automated profiling or any form of intrusive targeted advertising.
4. Data Sharing
We do not sell, rent, or trade your personal data. We share it only with:
- Delivery partners (name, phone, address) — solely to fulfil your order.
- Payment processors (M-Pesa / card networks) — we never store full card numbers.
- AI services (Google Gemini) — when you use the Design Studio, your design prompt and any uploaded image are sent to Google's API to generate images. Please review Google's Privacy Policy.
All third parties are contractually required to handle your data securely and use it only for the purpose stated above.
5. Cookies
We use a minimal set of cookies:
- Session cookie — keeps you logged in and maintains your cart. Deleted when you close your browser.
- Preference cookie — remembers your cart and wishlist. Expires after 30 days.
We do not use advertising cookies, Facebook Pixel, Google Analytics, or any third-party tracking cookies. You can disable cookies in your browser settings, though some site features may not work correctly.
6. Data Retention
- Order data: kept for 7 years for financial and legal compliance.
- Account data: kept while your account is active. Deleted within 30 days of account deletion request.
- Contact messages: kept for 2 years, then permanently deleted.
- Newsletter subscriptions: kept until you unsubscribe, then permanently deleted within 14 days.
- Design Studio images: kept for 90 days after generation, then permanently deleted unless attached to a placed order.
7. Your Rights
You have the right to:
- Access — request a copy of all personal data we hold about you.
- Correction — ask us to correct inaccurate or incomplete data.
- Deletion — request that we delete your personal data ("right to be forgotten"), subject to legal retention requirements.
- Portability — receive your data in a machine-readable format.
- Unsubscribe — opt out of marketing emails at any time via the unsubscribe link in any email or through your account settings.
To exercise any of these rights, email us at hello@deranavitenge.com. We will respond within 14 days.
8. Security
We implement appropriate technical and organisational security measures including HTTPS encryption, hashed password storage, and restricted database access. No system is completely secure; if you believe your account has been compromised, contact us immediately.
9. Children
Our website is not directed at children under 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.
10. Changes to This Policy
We may update this policy from time to time. When we make material changes, we will update the "Last updated" date at the top of this page and notify subscribers by email. Continued use of our website after changes constitutes acceptance of the updated policy.
11. Contact Us
For any privacy-related queries or to exercise your rights:
